Wild Blue Weddings Website

Wild Blue Weddings Responsive Website Design Mockup

Overview:

Create an e-commerce website to sell wedding stationery directly to customers.

The Challenge:

After starting Wild Blue Weddings on Etsy, in order to expand, I needed to build a stand-alone site that would accomplish the following:

  • Increase profits by avoiding high Etsy fees
  • Keep customer’s attention on my products vs. the competition
  • Include an SEO-rich blog to bring organic traffic to my products
  • Provide a home for landing pages and funnel opt-ins

The Result:

The sales conversion rate for the site was around 10%, which is about 10x the industry standard for e-commerce. Customers reported that the site was easy and straightforward to use when ordering their wedding stationery.

Within 6 months, the website surpassed the Etsy shop in sales, and became one of the most important assets when I sold the brand in early 2020.

Client:

Wild Blue Weddings
(my company – sold February 2020)

Skills:

  • Responsive Design
  • HTML/CSS
  • Front-End Development
  • Copywriting & Blogging
  • SEO

Tools:

  • Figma
  • Photoshop
  • WordPress
Wild Blue Weddings desktop screenshit