Blue Ridge Basecamp Website

Blue Ridge Basecamp responsive website design

Overview:

Create a direct booking website for a vacation rental home in western North Carolina.

The Challenge:

The client was having some success on online travel agency sites like AirBnB and VRBO, receiving consistent bookings and breaking even on their expenses, but not making a significant profit. With the economic slow down in 2023, they wanted to stand out from their competition and offer a way for guests to book directly and save money on the OTA service fees. They also wanted send traffic to their own site vs. the OTAs in their marketing campaigns.

The challenge was that the client did not have the budget for a short-term rental specific website builder, as they come with a high monthly subscription cost and often charge for extras like email automations and rental contract integration. Additionally, most STR website builders are very limited in any design customizations, which was important to the client.

The Result:

I created a full custom website using the Divi theme and the WP Booking System plugin. I showcased the property’s amazing, high-elevation views through custom large photo headers and photo galleries, plus illustrated a unique mountain footer design. The client is starting to receive bookings through the website via their email and social media marketing campaigns. 

Client:

Blue Ridge Basecamp

Skills:

  • Responsive Design
  • HTML/CSS
  • Front-End Development

Tools:

  • Photoshop
  • WordPress
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