Sylvie Hart Brand Style Guide
Overview:
Sylvie Hart is a personal stylist who works with leaders and executives to help them feel confident and comfortable in their clothes.
The Challenge:
Sylvie initially came to me with the goal of cleaning up her website’s appearance as it felt messy and disjointed. While she had a professional looking logo and beautiful photos, there were too many competing fonts, colors, and design elements. The site felt scattered and disorganized and didn’t represent her high-end brand.
The Process:
After discussing Sylvie’s goals for her business and the ideal client she wanted to attract, I put together several different font and color combinations for her to choose from. She wanted the brand to feel professional and clean, but also playful and fun.
As I started to clean up the site and incorporate her design choices, I realized she would be much more successful with maintaining the site on her own if we established visual brand standards she could refer to whenever making edits to her site, as well as on her social media accounts. In addition to creating a brand style guide in InDesign, I also set up easy-to-follow style rules on her website platform, Showit.
Skills:
- Graphic Design
- Brand Design
Tools:
- Illustrator
- InDesign
- Showit
The Result:
Sylvie was thrilled with the new and improved brand as well as the updates to her website:
“Julia’s communication on the project was stellar, providing updates on her progress along the way. What is most impressive are her design skills and attention to detail. Julia went above and beyond to create 3-4 different design options including fonts to help me choose a favorite. She created a branding guide to ensure the branding guidelines we established would be easy to follow in the future. She completed the work in a timely manner and truly exceeded my expectations. I’ve really enjoyed working with Julia.”
I also created branded social media templates for her LinkedIn, Facebook, Instagram, and Pinterest accounts, leveling up her brand’s professionalism and ability to effortlessly speak to her ideal cients.